Fallout Shelter, Bethesda’s free-to-play mobile simulation game, has been a big hit.
According to a report by SuperData, Fallout Shelter has raked in over $5.1 million in the past two weeks of its release. According to the report, Fallout Shelter is now the most popular mobile game for the month, surpassing Candy Crush Saga by King on the iOS charts.
Fallout Shelter has you play a vault overseer who must build and make your vault citizens happy by assigning jobs and training their statistics over time, while balancing resources and meters of your citizens. As a free-to-play title, the game offers players lunchboxes, that contain rewards and resources to help along your vault and their citizens.
The game is not the only bit of news for Bethesda. The same report noted that The Elder Scrolls Online console release was also rather successful, raking in over 138,000 digital copies sold. Since the game went free-to-play, the MMO has been on the upswing, topping sales charts for the month of July.
Fallout Shelter was announced, and released, right before E3 this year at the Bethesda conference. SuperData called this a “a stroke of marketing brilliance,” as their press conference was highly praised. SuperData also commented on the language used for Fallout Shelter, noting that the emphasis on “unobtrusive monetization and offline playability” seemed to be the key to having their consumer base spend money on the title.
Currently, Fallout Shelter is only available for iOS, but an android version is being developed for a future release. There is also new content available for the game, including a preview of a character and weapon found in Fallout 4, which can only be purchased through the lunchbox mechanic.
So are you surprised to see Fallout Shelter do so well? Leave a comment below.