22nd July at Dynamo, Eindhoven
Gyaru Festival was organized by a group of European Gals to celebrate J-fashion in general
Note: This is a stricly personal contribution. Anything stated here stems from the writer’s point of view and her personal tastes, but do feel free to share your opinion on this season as well!
2 happy ‘d.i.a.’ shop staff girls
Although I’m not one to follow many trends for the sake of it, there’s a lot of inspiration to pick from this season’s styling. The silhouettes are interesting, there seems to be a lot more going on with sleeves and tops in general cut-wise (though I do miss creative prints this season). The wide pants and flowing bottoms get a thumbs-up from me as well, kind of breaking of a bit with the skinny-pants-always trend going on around here.
My biggest pet peeve is still the lack of colour choices. While tropical colours like blue and orange as accents seem to be a thing for most brands, the huge presence of white could bring up interesting results with a wider palette to pick from. That’s one thing I’ve been missing on most shop staff and coordinate pics, but of course these are just trends aka points Japanese fashion is currently focussing on for this season. And these points are just ideas you CAN, but don’t have to go for. I personally still support everyone trying and finding out what works for him/her.;)
This leads to another point: the monopolization of the once colourful Shibuya fashion. The dominating trends are interesting, but unfortunately they seem very standardized with the brands and shop staff I’ve seen so far (not talking about the magazines, the problems there have already been highlighted on numerous sites that discuss Japanese street fashion). Several brands have completely revamped their style (me jane, d.i.a.) to cather to the bigger crowds in Shibuya right now.
Meaning the Onee Gals, LA casual (not sure how to call them, think ENVYM and GYDA style) and Otona Kawaii girls. But at the same time they’ve kind of lost their identity. Rienda and Resexxy, ironically Onee-Gyaru-brands, have been doing well by changing things up without completely revamping what they’ve been doing before. It’s sad because there doesn’t seem to be any Rock-style brand going strong at the moment although there would be creative ways to incorporate the current loose-casual/ethnic trends!
What do you think? Do you miss the more colourful 90s/2000 Japanese street fashions or are you going with the newer looks?
Spring has started and fashion brands have already been stocking up on their season pieces. This series focusses on Gyaru, Neogal and similar fashion that you can buy in the 109 buildings (think Shibuya109, 109 Machida, etc.), summed up here as “Shibuya fashion” for conveniency since these fashion styles originated there.
GLL is giving you an overview of fashion pieces that currently seem to be trending and have been seen on shop staff and in various Shibuya-centered boutiques.
However this post is by no means complete nor is it limited to Japan. All the mentioned trends and styles can easily be emulated around other parts of the world too.
The first part gives you the big key trends and a general overview over the trending colours (though those are by no means the only ones that look good, Shibuya Fashion or not; as usual, we don’t suggest to follow trends blindly, which are just recommendations after all ;)). The second part will be all about the ethnic/safari feel as well as flower prints, Impact sleeves, V necks making a comeback and fringes/tassels.
Models from the magazine ‘Jelly’ showcasing different trends released by fashion brand ‘Egoist’
As usual, denim is going to be big this season. Gyaru and related fashions are probably that one Japanese style that focusses the most on releasing different denim pieces in various shapes. This year, they seem to be going for long denim vests, overalls and cropped short pants, all adapted to the rising temperatures.
Not coming as a big surprise, Otona (=adult) Kawaii style has been big style-wise. Mote Kei and Larme fashions (which generally go for that soft girly ‘literature’ girl look you’ve probably been seeing a lot lately) are present too, but not bringing many new things to the table. Normcore seems to be heading towards getting a category on its own, with brands like ENVYM and GYDA hitting it big. And of course there’s Neogal represented by Evris (and to a lesser extent now, Fig&Viper, since they’ve been closing stores).
Nonetheless some trends have been seen throughout all the styles.
Sure, this isn’t really a 2016 thing, since with the popularity of gaucho pants, we’ve been seeing a rise of relaxed fashion since last summer. In fact, especially Gyaru and Neogal fashion have been going the more laid-back route for a while now. But this season, the overall silhouette and coords seem to have gone a step further.
The major ‘SLY’ trends of the season
Street/Neogal brand ‘Evris’ basically tells you what’s big for them this season: tank tops (I’ve seen quite a few shop staff and models knotting them at the hem too) paired with wide cropped pants
‘Evris’, ‘EMODA’ and ‘dazzlin’
Long coats (trench, chester, etc.) are a trend from the 2 last years that still seems to be going strong
EriMika (the twins are the producers behind LA-inspired Street/Normcore brand ‘ENVYM’)
Quite an unusual design for ‘Duras’ (left) while ‘Rienda’ releases several maxi-length skirts and dresses
… could be partially due to their comfort line which seems to be going strong too. The demand from Onee Gyaru asking for comfortable, yet stylish clothing to wear at home has been on the rise and it’s showing in the general ‘Rienda’ collection too
Left to right: ‘titty&co’, ‘Spiralgirl’ overall, ‘one way’ outfit with a skirt
Happy to see that we can still count on playful ‘Rodeo Crowns’ to add some pops of colour and whimsical designs *thumbs up*
Skinny pants on the other hand remain an evergreen and other looks are still going strong as well.
‘Duras’ and ‘CecilMcBee’ still offering lots of feminine pants styles. ‘Rienda’ on the far right combines a pair of tight bottoms with a long flowing top. Notice the presence of blue and salmon tones too?
‘Egoist’ and ‘titty&co’ rocking monotone looks with pants
…especially white combined with lace, crochet or see-through accents. Nearly every brand has been going for this trend.
Onee-Gyaru (=older sister Gyaru) brand ‘Rienda’ focusses on a lot of white this season, either on its own or paired with large printed pieces in bold colours
Sweet/Larme brands ‘Honey Cinnamon’ and ‘Swankiss’ usually pair white with pastel colours. Gingham (as shown on the model in the middle) seems to be a medium trend with sweet styles again, same with scallops
I personally like the way flower lace was incorporated into that ‘Resexxy’ skirt as well as the presence of sky blue (which seems to be the other trending colour next to white this season)
As expected, Sweet brands Ank Rouge and Swankiss are doing well with this trend
Other popular ‘ENVYM’ looks: off-shoulder, white cut-out tops, fringes, lace-up shoes
Blue in various shades, khaki (especially for cool, street and casual brands), nude/light camel, salmon seem to be the big ones. Sweet styles have been focussing on a lot of pink and saxon blue. On the other hand, several brands are releasing a series of cardigans in different colours (including flashier colours like yellow and turquoise) so there may be more coming up.
What’s popular this season though with the huge presence of white and blue are accent colours. Popular options include orange, black, red as well as darker and more adult-looking pinks (as seen by ‘Rienda’).
Photo taken from the official ‘Rienda’ website. Shop staff showing off the spring/summer collection.