Ron Howard Replaces Lord & Miller for Star Wars Han solo: Publicity Management


On June 22nd, Ron Howard was announced as the replacement director for the Han Solo Star Wars Anthology movie. Two days prior, on the evening of June 20th, Star Wars fandom worldwide was rocked to the core learning that directors Phil Lord and Chris Miller had been FIRED by Kathleen Kennedy.

In this editorial, @AndreEinherjar first talk about how Lucasfilm and Disney have controlled the publicity surrounding this event, before moving on to why Lord and Miller were fired, and the importance of pairing the right director with the right project.

Earlier Star Wars video:…

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